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About Eveready Industries India Ltd:
Eveready Industries India Ltd., a $150 million company, is one of the most reputed FMCG
companies in India, with formidable strengths in manufacturing, marketing and distributing
a diverse range of products covering Batteries, Flashlights and Packet Tea.
Eveready is the world's third largest producer of carbon zinc batteries, selling more than
a billion units a year. Its carbon zinc batteries dominate the Indian market with a
complete range for all equipment types.
With such formidable strengths in the domestic market, Eveready Industries India Ltd.
launched its products in the Global market under the brand name LAVA. Making its
presence felt in 15 countries, LAVA is now a brand to watch out for!
Commencing its worldwide journey with its launch in Sri Lanka, Bangladesh and Mauritius
and then moving on to the more distant markets of Middle East & Africa, LAVA is
a recognized brand in the markets of Sudan, Ethiopia, Djibouti, Eritrea, Egypt and Sri
Lanka.
To be a supplier in the global battery market, the product range has been expanded to
include the Heavy-Duty series, the Super Heavy Duty series and the Alkaline series. The LAVA
portfolio spans the entire range of sizes - D, C, AA, AAA and 9V in both Carbon Zinc and
Alkaline segments.
With the success of LAVA batteries in the global market, LAVA flashlights
have been launched in two segments - the Heavy Duty Range comprising all brass focusing
flashlights, and the contemporary range comprising Aluminum and Plastic flashlights. The
products are doing exceptionally well in the markets they've been exposed to. Exceeding
most expectations, LAVA is headed towards becoming an international favorite in the
near future.
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